Title: Analysing adverts (Individual)
Course: Appdate yourself 4t ESO (in English) - Curs 2017/18 > Section: Topic 15 Promotional video

Steps for analysing an advert

1. View ONLY 3 publicity adverts that you will find in the following link.

2. Analyse them according to the following guide: (If this is not possible, please indicate why)

1. The words - What do the oral and written texts say?

2. The images

- How many scenes are there?

- What do they explain?  What do they represent?

3. The sounds
- Is there music? What type?
- Are there any sound effects? Which ones?
- What effect does the sounds or music have on the advert in general?

4. The message
- What product or brand name is being advertised?
- What is the main message being transmitted?
- Which audience is the advert being directed towards?
- Does the consumer appear in the advert?  How is he/she characterised?
- Does the advert reflect the reality?
- What reality does it show?
- What types of people appear in the advert and what are they doing?
- Which functional, emotional or symbolic values are portrayed in the advert about the product or service ?

Make your analysis on a document and save it in your personal Drive with the name analysis_advert_surname. Send the link of your document to your teacher.