Title: Work plan: Promotional video
Course: Appdate yourself 4t ESO (in English) - Curs 2017/18 > Section: Topic 15 Promotional video

Work plan

What will you learn about in this topic?

In this topic we will discuss the features that a good promotional video should have and what legal and ethical issues must be taken into account when designing it. At the end of the topic you will write your video script and storyboard in order to carry out the recording in the next topic. Let's be advertisers!

This unit is structured as follows:

- Advertising limitations
- Let's look at some adverts

Timing:

 The time dedicated to this topic is 6 hours, distributed as follows:

- Advertising limitations → 1,5 h
- Let's look at some adverts → 4,5 h

Suggested work plan:

- Advertising limitations

What will you learn? | Resources and Activity | Description
Ethical and legal characteristics that must be taken into account in the design of video advertising | Document: Legislation concerning advertising | Legislation about advertising
Video: Gender stereotypes through advertising | Advertising and stereotypes
Forum: What's your opinion about gender stereotype advertising? | Opinions about the video
Task: What rights do ads infringe upon? | Analysis of ads that do not follow ethical and legal guidelines

- Let's look at some adverts

What will you learn? | Resources and Activity | Description
Analysis of advertisements and creation of the script and storyboard of the video group | Task: Analysing adverts | Analysing some adverts
Task: Creation of script and storyboard | Creation of the script and the storyboard of your app's promotional video