Title: Customer/User Interviews (Group)
Course: Informàtica 4t ESO v2 ang > Section: Topic 11. Marketing Your App

In the previous assignment you looked at your potential customers. To learn more about them, we suggest you prepare a survey with at least seven questions covering:

- Gender and age

The answers to this question must be closed. In the case of gender, the user chooses between male and female, and picks an age from the age ranges. If, for example, you think your customers will be aged between 14 and 22, offer three ranges in the survey: 14 to 16, 17 to 19, and 20 to 22 years of age.

- Socioeconomic factors.

Here you can ask, for example, about the level of education (we also recommend a closed answer; possible options could be: primary; compulsory secondary; senior secondary or non-university post-secondary; university).

If your App is a payment one, you will also like to know the purchasing power of your potential purchasers.

- Consumption habits

To find out about consumption habits we recommend general questions like:

- How many hours a day from Monday to Friday do you use your mobile phone? (closed answer: less than 1 hour, 1-2 hours, more than 2 hours)

We also suggest specific questions related to the need you want your App to meet. It’s always a good idea for answers to be closed and to have four choices to stop people from picking the middle one. For example, answers could be: very little, a fair amount, quite a lot, too much; or never, sometimes, often, every day.

If you have identified an App that could satisfy the need you detected, ask “What are the most important features of these Apps?”

If you have identified that the customer likely to use your App is not the same person who buys it, you should consider two different surveys, or a single one with a filter question to ensure the questions are different depending on the profile of the person answering the survey. Save your survey form with the name survey_nameofgroup and share the link with your teacher.