Title: Simplified Business Model Canvas
Course: Informàtica 4t ESO v2 ang > Section: Topic 11. Marketing Your App

Business Model Canvas is a management and planning tool used to describe the different elements comprising a business proposition.

The KitCaixa Joves Emprenedors program proposes a simplified version with 4 elements:

PRODUCT OR SERVICE: which product or service constitutes our offering, what are its core features, what needs it meets or what differential value does it bring with respect to other proposals that cover the same or similar needs.

CUSTOMERS: which segment/s of the population is our offering aimed at, what kind or kinds of customers our product or service meets a need for. This description can be done on the basis of different characteristics: demographic (age, sex, place of residence, etc.), socioeconomic (income, level of education, etc.), cultural or consumption profiles or in line with the needs to be meet.

CHANNEL: through which media does it reach customers, how do we distribute our products, which contact point do we use to provide our services.

RELATIONSHIP: what sort of relationship do we establish with our customers and by what means, how do we publicise our proposal, how do we try to capture new customers or cultivate the loyalty of existing ones.