Title: Ad Analysis (Individual)
Course: Informàtica 4t ESO v2 ang > Section: Topic 13. Promo Video

Script for Analysing a TV Ad

Watch only three of the videos you will find at this link . Draft an analysis according to the following script:

1. The words
-What do the oral and written texts say?

2. The images
-How many shots are there?
-What do they explain? What do they represent?

3. The sounds

-Is there music? What sort?
-Are there sound effects? What sort?
-What role does the music or the sound effects play in the ad?

4. The message
-What product and brand are being advertised?
- How would you summarise the message it wants to convey?
- Who is the target public?
- Does the brand's consumer appear in the ad? How is the consumer characterised?
- Does the world in the ad resemble the real world?
- What representation of the world do you get from the ad?
- What type of people appear in the ad, what role do they play and how are they characterised?
- What functional, emotional and symbolic values does the ad attribute to the product or service?

Make your analysis in a single document and save it with the name analysis_ad_familyname in your personal Drive folder. Send the link to your teacher.