Title: Work Plan: Promo Video
Course: Appdate yourself 4t ESO (in English) - Curs 2020/21 > Section: Topic 13. Promo Video

Work Plan

What will you learn in this topic?

In this topic you will analyse the features that a good promotional video should have and the legal and ethical issues that must be taken into account when designing it.  At the end of the topic you will write your video script and storyboard before shooting the video in the next topic. Let's start being advertisers!

The different sections are:

- What Do the Ads Convey?
- Advertising Limits
- Looking at Ads

Timing:

;Total time spent on this topic is 4 hours distributed as follows:

- What Do the Ads Convey? → 30 mins
- Advertising Limits → 90 mins
- Looking at Ads → 2 hours

Proposed work sequence:

- What Do the Ads Convey?

What Will You Learn? | Resource or Activity | Description
Analysis of the technical features of an ad and discussion about its content | Video: Audi ad | An ad for the Audi brand

- Advertising Limits

What Will You Learn? | Resource or Activity | Description
Ethical and legal considerations in the design of video advertising | Document: Advertising Laws | Advertising Laws
Video: Advertising and Stereotypes | Advertising and Stereotypes
Forum: What do you think about the gender stereotypes in the ads? | Opinions regarding the video screening
Assignment: What do the ads breach? | Analysis of ads that don't follow ethical or legal guidelines

- Looking at Ads

What Will You Learn? | Resource or Activity | Description
Analysis of ads and creation of the script and storyboard of the group’s promo video | Assignment: Ad Analysis | Ad Video Analysis