Title: Marketing Plan (Group)
Course: Appdate yourself 4t ESO (in English) - Curs 2020/21 > Section: Topic 11. Marketing Your App

A marketing plan should contain at least four elements: product/service definition, pricing policy, distribution policy and communication policy.  The pdf file entitled Market Analysis and Marketing Plan specifies what each of the four elements involves.

The first thing you have to do to make the marketing plan is collect the answers from the survey you did in the Customer/User Interviews assignment at the start of the topic and extract the conclusions. Then draft a document containing:

- the definition of your App

- the pricing policy

- the distribution channel you will use

- the promotional work you plan to do to publicise it. This last section will be completed with the jingle (assignment 5, topic 12) and the promo video (assignment 6, topic 14).

Save the document in the group Drive folder with the name marketing_nameofgroup. Don't forget to send the link to your teacher.