Title: Work Plan: Marketing Your App
Course: Appdate yourself 4t ESO (in English) - Curs 2020/21 > Section: Topic 11. Marketing Your App

Work Plan

What will you learn in this topic?

In this topic you will prepare a marketing study for your App, retrieving part of the work you did in previous topics. Specifically, you will make a study of your potential App customers, analyse the App market and start to draft the App marketing plan, which will end with a jingle and promo video.

The different sections are:

- Materials
- Activities

Timing:

Total time spent on this topic is 6 hours distributed as follows:

- Introduction. Video screening → 30 mins
- Assignment: Who is the App Aimed At → 30 mins
- Assignment: Customer/User Interviews → 30 mins
- KitCaixa Joves Emprenedors Interactive Game → 30 mins
- Simplified Nintendo Business Model → 30 mins
- Assignment: Mini Canvas of a Known App → 30 mins
- Assignment: Mini Canvas of our App → 60 mins
- Assignment: Marketing Plan Market Analysis → 2 hours

Proposed work sequence:

- Materials

What Will You Learn? | Resource or Activity | Description
Use of different resources to define your App business plan: target, market analysis and marketing plan | Video: Business Model Canvas | Analysis of the Business Model Canvas
Website: Google Forms | Tutorial on the creation of Google Forms
Document: Simplified Business Model Canvas | Description of the simplified Business model Canvas
Document: Market Analysis and Marketing Plan | Compilation of core concepts to conduct the market analysis of your App and definition of the sections and considerations to include in your marketing plan
Questions Forum on Business Model and Marketing Plan | Space for sharing questions and getting solutions

- Activities

What Will You Learn? | Resource or Activity | Description
Collect all the information needed to make your business model and marketing plan | Assignment: Who is the App Aimed At? | Analyse two Apps and see whether the person who uses the App is the same person as that who decides to buy it if we add the extension.
Assignment: Customer/User Interviews | Design a survey to discover your App user profile.
Interactive Activity: Simplified Nintendo Business Model | Complete the simplified Nintendo business model by positioning the sentences provided in the business model elements proposed
Assignment: Mini Canvas of a Known App | Make a simplified canvas of a known App
Assignment: Mini Canvas of Our App | Making a canvas of your App
Assignment: Marketing Plan | After extracting the survey information, draft a marketing plan showing the product/service definition and the pricing, distribution and communication policies.