Title: Work plan: Marketing our app
Course: Appdate yourself 4t ESO (in English) - Curs 2016/17 > Section: Topic 17. Marketing our App. 2nd visit to the expert

Work plan

What will you learn in this unit?

In this topic we will study the marketing of your app, recovering much of the work you've done in previous topics. It will also be the opportunity to meet up for the second time with the expert and present the final proposal to improve it before the end of the course.

The different sections are:

- Marketing our app.
- Second meeting with the expert

Timing:

The time dedicated to this unit is 8 hours, distributed in the following way::

- Marketing our app →  4h
- Second meeting with the expert → 4h

Suggested work plan:

- Marketing our app

What will you learn? | Resources and Activity | Description
Generating the marketing model of your app and collecting input from the expert. | Document: Marketing our app | Explanation of factors to consider when marketing a product.
Task: Phases of marketing | Delivery of the marketing model for your app.
Document: Bussiness model canvas template | Template to write down your Business model canvas.
Task: Business model canvas | Application of the Business model canvas to the marketing of your app.
Forum: Q & A about Business model canvas | Forum

- Second meeting with the expert

What will you learn? | Resources and Activity | Description
Proposal for doubts and revision of the proposed solution from the expert. | Document: Is it a good solution? | Guidelines to apply to the proposed solution to guide us about its quality
Activity: Let's prepare the second meeting | Preparation of the second meeting with the expert
Activity: Report about the second meeting | Compilation of comments and modifications proposed by the expert
Activity: Must we change our idea? | Review of the proposed solution based on expert's input